Our goal is simple: to create exceptional, clinically tested products designed to enhance your lashes, brows, and hair—naturally.
Our formulas are enriched with vitamins and peptides to help support your natural beauty, your way.
Just like the continuous journey of our lashes, brows, and hair, we believe that growth is ongoing.
As a modern brand, we are committed to innovation and improvement, developing the most advanced hair-enhancing products on the market.
We care deeply about the creation of our products and want to be clear about how they work and why we need them. Our scientifically developed formulas are backed by research and designed to deliver visible results.
We believe in being kind to people, animals, and the planet. That’s why our products are cruelty-free, vegan, and formulated to be gentle on your skin, eyes, and hair.
Each of our product formulas has a unique composition, developed using independently sourced ingredients and is produced in our dedicated UKLASH lab in Europe. Every formula is FDA and globally approved, ensuring optimum safety and effectiveness.
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Meet the Founder
UKLASH was founded by Nima Pourian in 2018 with the launch of the original Eyelash Serum, which has since become a globally loved best-seller. Today, top beauty influencers and celebrities credit their lash-enhancing journey to this affordable, results-driven product.
With over 15 years of experience in eyelash serum formulation, Swedish-born Nima took inspiration from the natural beauty aesthetic that surrounded him growing up and created the UKLASH range to fill a gap in the market.
Inspired by his two sisters, who found that the beauty products on offer focused on heavy mascara and false eyelashes to achieve their desired look, Nima set out to create a product to help his sisters achieve the appearance of longer and thicker lashes, naturally.
Today, UKLASH has expanded into a full range of expertly formulated products, designed to support and enhance natural beauty; the driving force behind the brand's cult status and loyal customer base.
As the beauty world increasingly looks away from years of overly embellished beauty trends and back towards a pared-back look, UKLASH continues to offer customers a way to nurture and enhance their super natural beauty.
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Best seller 
Best sellerProstaglandin-Free
Best sellerProstaglandin-FreeComplex Peptide Eyelash SerumFor stronger and longer lashes
2024 Cosmopolitan Beauty Award Winner$55
