The Ultimate Guide to Choosing the Perfect Mascara for Your Lashes

With so many mascaras on the market—curling, waterproof, thickening, lengthening, and even brightly coloured—it can be hard to pick the right one for you! But the perfect mascara isn’t just about looks; it’s about finding a formula that complements your lash type, makeup style, and your daily routine.
Whether you’re a makeup minimalist or someone who loves a dramatic lash look, this guide will help you navigate the mascara aisle.

Why Mascara is Essential in Every Makeup Bag

Mascara is a makeup staple, and for good reason. Studies have shown that when meeting someone for the first time 86% of people notice your lashes and eyes first, so it’s important to make the best first impression with them! Mascara defines, lengthens, and volumises lashes, enhancing your eyes instantly. A swipe of mascara can make you look more awake, polished, and confident—even on no-makeup days. The global mascara market has grown steadily, with trends like ‘clean beauty mascaras’, ‘tubing mascaras’, and ‘lash growth-infused mascaras’ driving innovation in the space.

Should You Use Waterproof Mascara?

One of the most common dilemmas when choosing mascara is deciding between waterproof and non-waterproof formulas. Here’s how they stack up:

Non-Waterproof Mascara

 • Pros: Easier to remove and gentler on lashes.
 • Cons: Prone to smudging, especially in humid weather or during long wear.

Waterproof Mascara

Waterproof mascaras, like the UKLASH Volume Boost Mascara, are perfect for:
 • Rainy days or teary moments.
 • Hot, humid environments where smudging is a concern.
 • Maintaining lash curl throughout the day (thanks to wax-based formulas).

If you struggle with straight lashes, combining an eyelash curler with a waterproof mascara can keep them curled and lifted for hours. The Volume Boost Mascara is particularly effective, combining waterproof staying power with volumising and curling benefits.

Does the Mascara Brush Matter?

Yes! The brush plays a crucial role in determining how your lashes will look. Here’s a breakdown of popular brush types and their effects:

Silicone Brushes
Best for: Lengthening and separating lashes.
 • These brushes define each lash individually, avoiding clumps.
 • Ideal for precision and a clean, polished look.
 • Try the Lengthening Mascara, which features a sleek silicone brush designed for maximum length and definition.

Fat and Fluffy Brushes
Best for: Voluminous, dramatic lashes.
 • These brushes add density and thickness but may cause clumping if not used carefully.

Curved Brushes
Best for: Curling and lifting lashes.
 • These brushes follow the natural curve of your eye, coating every lash from root to tip.
 • Our Volume Boost Mascara features a curved brush for effortless volume and lift.

Trending Mascaras for 2025

As beauty trends evolve, so do mascaras. Here are some of the hottest mascara trends in 2025 to look out for:

1. Tubing Mascaras

Tubing mascaras offer a polymer formula that creates tiny ‘tubes’ around each lash, making removal effortless with just a swipe under warm water. They’re also smudge-proof, long-lasting, and great for sensitive eyes.

2. Clean Beauty Mascaras

Consumers are increasingly prioritising clean, non-toxic ingredients. Mascaras with vegan formulas, free from parabens and sulfates, are trending. UKLASH products align with this trend, offering nourishing, conditioning ingredients that help to promote long and healthy lash growth!

3. Lash-Enhancing Formulas

Mascaras infused with lash growth serums or conditioning agents are gaining popularity. Ingredients like Vitamin E, Biotin, and Vitamin B5(Panthenol) not only make your lashes look good but also keep them healthy over time.

4. Coloured Mascara

While black and brown dominate daily wear, bold colours like cobalt blue, emerald green, and burgundy make a statement for editorial and creative makeup looks.

5. Dual-Wand Mascaras

Mascaras with dual wands—for example, one for lengthening and one for volumising—offer a customisable lash look that works differently for each individual.

The Importance of Conditioning Ingredients

Many people overlook how mascara can affect lash health. Cheap, poorly formulated mascaras can dry out lashes, causing brittleness and breakage.
To keep your lashes in top form and primed for optimum lash growth, look for mascaras with ingredients such as:
 • Vitamin E: Antioxidant properties nourish and protect lashes.
 • Vitamin B5 (Panthenol): Strengthens and hydrates.
 • Plant-Based Oils: Provide moisture and shine.

Both our Volume Boost Mascara and Lengthening Mascara are enriched with these conditioning ingredients, ensuring your lashes stay healthy while looking their best.

Which Colour Mascara Should You Use?

Black Mascara

 • Universally flattering, black mascara is a classic choice for all skin tones and makeup styles.
 • It defines and lengthens lashes for a bold, eye-catching look.
 • The UKLASH Volume Boost Mascara delivers rich, black pigment for dramatic lashes that steal the show.

Brown Mascara

 • Softer and more natural, brown mascara is ideal for lighter skin tones or a “no-makeup” makeup look.
 • However, finding the right shade of brown can be tricky—some may look too red or ashy.

Burgundy Mascara

  • Due to colour theory, it helps to make green eyes pop, but also works to accentuate hazel and brown eyes too!
 • This trending tone has over 53 million videos on TikTok! It adds a playful pop of colour without being too garish. Allows you to show your creativity and style.

Expert Tips for Applying Mascara

1. Start With Clean Lashes: Use an oil-free make-up remover, such as our much-loved Lash & Brow Wash to make sure your eyes and lashes are clean and you’re starting with a clean slate!
2. Curl and Cover: Prep your lashes by curling with your favourite Eyelash Curler and, when applying mascara, use a handy tool such as our Lash Guard to cover and protect your eye area
3. Layer it up: Allow each coat to dry slightly before applying another to prevent clumping.
4. Use a Lash Separator: Comb through your lashes for separation and a polished finish.
For more details on how to apply your mascara like a pro and make the most of your long, luscious lashes, head to our article here.

Spotlight: UKLASH’s Must-Have Mascaras

UKLASH Volume Boost Mascara
 • Best For: Volumizing and curling.
 • Features: Waterproof formula, curved brush, conditioning ingredients.
 • Why You’ll Love It: Long-lasting, smudge-proof, and ideal for dramatic, bold lashes.

UKLASH Lengthening Mascara
 • Best For: Lengthening and defining.
 • Features: Precision silicone brush, vegan formula, lash-nourishing ingredients.
 • Why You’ll Love It: Creates a defined and natural look perfect for everyday wear.

The right mascara can transform your makeup routine, giving you the confidence to take on the day. Whether you’re looking for bold volume, precise length, or lash care, UKLASH’s mascara range has everything you need!