6 Step Guide On How To Apply Mascara

If we asked you to name the one must-have product in your makeup routine, according to statistics, mascara would come out on top. It's the finishing product that can take our eyes from sleepy to striking and, although it may be a product we’re so accustomed to using every day, it could be that we’re not achieving our full lash potential. By shopping for the best mascara for you, prepping your lashes and applying your mascara correctly, you can achieve your best lash look yet! Luckily, the experts at UKLASH are here with tips on how to apply mascara without clumping, how to apply mascara to your bottom lashes and a simple step-by-step guide to applying mascara correctly, helping you achieve lashes that look longer, voluminous and more defined.

Best Mascara For Length

Our Lengthening Mascara is a firm favourite amongst those looking for fanned-out, longer and more defined lashes. Its ultra-black pigmented formula provides maximum coverage with minimal clumping and includes a number of natural waxes for optimum curl and hold. The silicone wand application offers ultimate precision and works to separate lashes with every swipe, resulting in a natural and lengthened lash look. 

Best Mascara For Volume
Our Volume Boost Mascara is an award-winner for a reason. It’s a waterproof mascara that packs a punch when it comes to formula, including Vitamin E, Keratin & Vitamin B5 to help nourish and strengthen your lashes throughout the day. Its bold bristle brush provides easy application, offering maximum curling power whilst adding volume to your lashes with each swipe.

Your 6 Step Guide To Applying Mascara Correctly

1. Start with clean lashes
Starting with a fresh slate, working with clean and dry lashes, is the best way to achieve your desired look. You don’t want to apply product on top of product as it’ll be hard for the wand to swipe through old, dry mascara and could potentially get caught and cause damage to your lashes. The best way to ensure your lashes are clean is by using an oil-free make-up remover, such as our much-loved Lash & Brow Wash which is formulated with gentle micelles to ensure daily build-up and waterproof mascara is kindly dissolved. Simply soak a cotton pad using the pump applicator and then, with a closed eye, press the cotton pad gently at the root of the lashes and hold for 10-15 seconds to loosen make-up before wiping and cleansing.

2. Curl & cover
A vital step to ensure you make the most out of your mascara is to prep by lifting and curling your eyelashes before you apply any product. Our innovative Eyelash Curler is built in a c-curve shape that is hinged at the centre, providing regulated pressure when curling the lashes. It achieves an elongated curl instead of a harsh crimped finish using a cushioned silicone pad to help prevent damage to the lash line. To use, sit the base of the curler on your lash line, or as close as you can get, and squeeze the handles gently, holding lashes into place for around 10 seconds. Another vital part in prepping your perfect mascara application is to use a handy tool such as our Lash Guard to cover and protect your eye area. Simply sit on either the upper or lower eyelid, whichever you want to protect, during mascara application to achieve a clean and defined make-up look.

3. Use the Out-Up-In method
The Out-Up-In method is an approach that helps to fan out your lashes, creating ultimate definition and drama when applying your mascara. First you take the mascara wand and work with the outer corner lashes, moving outwards and upwards away from the eye to create an almost wing-like definition to the outer edge of your lashes. Next, you focus on the centre of your lash line, simply working directly upwards when applying your mascara. Lastly, you apply mascara to the inner part of your lash line at an angle, working upwards and inwards towards your nose. This will create a 180-degree fanning effect that will create the most volume and drama from your mascara application, helping you to achieve your best lash look yet!

4. Layer it up
Want to add volume to your lash look? Applying another layer or two of mascara to your lashes can help to build up product and ensure you have reached every lash for the ultimate coverage and curl.

5. Apply mascara to bottom lashes
Don’t forget to apply mascara to your bottom lashes! This will help to keep your eyes in proportion and help them achieve a stand-out finish. To avoid smudging and clumping, make sure to cover your lower eyelid using your Lash Guard before applying, and use your mascara wand at a slight angle to avoid applying too much product.

6. Define & separate your lashes
A great way to complete your look is by defining your lashes using our innovative Lash Separator. Its singular metal comb is cleverly designed in a c-curve shape to sit comfortably at the base of your lashes. To separate and define each lash, use directly after applying mascara by simply wiggling the comb into your lashes, staying as close to the lash line as possible, before combing up and away from the lashes. This will help to remove any clumps, define and separate each lash, and is your last opportunity to lift your lashes before your mascara dries - resulting in a lifted, defined and striking lash look.

Mascara Tips and Tricks

○ Choose a formula that works for you
Before searching for the top ranked mascara or shopping based on recommendations or reviews, take a step back and try to think of what you’re trying to achieve when applying mascara. Are you looking for extra volume, longer-looking lashes or maybe a change in colour? The beauty market is full of different options when it comes to mascara, with each product offering something different. Our Lengthening Mascara is a great option for those looking to achieve defined and longer-looking lashes due to its ultra-black pigmented formula and precise silicone applicator wand. For a more dramatic or voluminous look, or maybe for those looking for staying-power in a mascara that won’t budge against rain or water, our Volume Boost Mascara would be a perfect fit.

○ Avoid pumping your mascara wand
Every time you pump your mascara wand in and out of the tube, a small amount of air is pushed inside the packaging. If you get into a habit of doing this often, it can result in your mascara drying out faster and for you to need to purchase more often. If you’re looking to gather more product onto your mascara wand, try twisting as you remove it from the tube as this will help to collect product on the wand and reduce the need for you to go back in whilst applying.

○ Remove excess product from your mascara wand
A great way to ensure you’re applying just the right amount of mascara is to scrape the wand along the side of the tube opening when removing your wand from the packaging. This can help you to avoid over-applying the product which can result in clumpy lashes, and get you one step closer to achieving a clean, defined and lengthened lash look.

○ Wiggle at the base
When applying your mascara, if you work the wand side-to-side instead of swiping straight upwards, you can help to create extra volume in your lash look. By working this technique into your routine, you can make sure each individual lash is well coated in product, build volume at the base of your lashes and create a more dramatic look overall.

If you take these steps, tips and tricks on board, you should be well on your way to achieving your ultimate lash look! Choosing a mascara that is right for you, whether it be for lengthening your lashes or volume boosting, is a vital step within the process, as well as starting and finishing your routine with tools such as our Eyelash Curler or Separator to help prep and define your lashes.  Ultimately, finding a method of application that works for you is when you will realise your true lash potential, helping to build on your super natural beauty and boost your confidence from the inside out.